For example, Hughes and her team write in the study that "women's voices sound more competent when speaking to their bosses rather than to their subordinates or peers, whereas men's voices sound more competent when speaking to their peers. There is a great deal of evidence suggesting that individuals manipulate their voices when speaking to different people and in different situations. "When a woman naturally lowers her voice, it may be perceived as her attempt to sound more seductive or attractive, and therefore serves as a signal of her romantic interest," Hughes says. Lowering one's voice to indicate attraction may be a learned behavior derived from cultural stereotypes that are perpetuated throughout the media, the researchers say. The findings will be published this fall in the Journal of Nonverbal Behavior. "There appears to be a common stereotype in our culture that deems a sexy female voice as one that sounds husky, breathy, and lower-pitched," she says."This suggests that the motivation to display a sexy/seductive female voice may conflict with the motivation to sound more feminine." "We found that both sexes used a lower-pitch voice and showed a higher level of physiological arousal when speaking to a more attractive opposite-sex target," Hughes says in a news release.Īlthough Hughes and her team expected women would raise the pitch of their voices to sound more feminine, the opposite turned out to be true. The fictitious individuals varied in attractiveness. They called and left prepared voice messages while viewing frontal face images obtained from the Internet of fictitious individuals who "received" their messages. The students conducted phone surveys using Skype and their voices were recorded and analyzed. Seventy-nine percent of the group were white, 12.5% were African-American, 6.3% were Asian, and 2.1% were Hispanic their average age was 21.6. Hughes and her team studied the behaviors of 45 college students at Albright - 20 men and 25 women. Voices can communicate a great deal of social and biological information that can either be a turn-on or a turnoff, say researchers led by Susan Hughes, an assistant professor of psychology at Albright College in Reading, Pa. While a great deal of sexual attraction may revolve around the visual, evidence suggests sounds are just as important. How can you tell if someone is attracted to you? A new study suggests lowering your voice can communicate sexual desire.
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